The/Nudge is an action institute working towards a poverty-free India within our lifetime

through partnering with
governments, markets and civil-society
to build resilient livelihoods for all

o

An action institute working towards

a poverty-free India

An action institute working towards

a poverty-free India

a poverty-free India, within our lifetime

a poverty-free India,
within our lifetime

  • 1947

    80% of India was poor

  • 2005

    55% of India was poor

  • 2014

    29% of India was poor

  • 2023

    24.82 crore alleviated out of poverty

It is within our collective means to ensure that every Indian lives a life with dignity out of poverty.

The/Nudge is an action institute working towards
a poverty-free India,xyz

together with governments, markets and civil society

Govt of punjab

The/Nudge is an action institute working towards
poverty-free India, within our lifetime
by partnering with governments, markets and civil society

towards building resilient livelihoods for all

with focus on building resilient livelihoods for all

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Social Entrepreneurship

Manu & Safiya

Co-Founders, Karya

The/Nudge has helped us understand what a resilient livelihood is, and that it can only happen through collaboration.

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Komoli Soren

Participant UPAJ pilot project under DAY-NRLM, Jharkhand

For my livelihoods I chose agriculture and goatery. In one season I earned over Rs 12,000 from agriculture and now have a herd of 12 goats. Recently when my roof collapsed I didn’t wait for anyone’s approval, I immediately hired people to repair it.

SAY participants across states

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Asha Kiran

Sarvar Nisha

Barabanki, UP

My husband and I worked as agricultural labourers all our lives. Now I am a businesswoman with goats and poultry and a confident decision maker.

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Our work with the government

We work with women, farmers, tribals and youth on economic inclusion and capacity building, alongside 15+ central and state government partners. All programme costs are funded by philanthropy, and are non financial partnerships with government.

Our advisors

Dr. Indu Bhushan

Dr. Indu Bhushan

Founding CEO, Ayushman Bharat

RS Sharma

Dr. RS Sharma

Former CEO, NHA; Former Chairman, TRAI

Mukhmeet Bhatia

Mukhmeet Bhatia

Former Secretary, MoMA, GOI

Map of India showing DAY-NRLM, SAY Partnership and Near-vision programme states
DAY–NRLM, SAY Partnership – Economic Inclusion Programme in partnership with MoRD, DAY–NRLM and State Rural Livelihood Missions
Near–vision – free glasses restoring the incomes of rural workers.

Some states host both programmes. Partnerships continue to expand.

agri-slide-image1

Social Entrepreneurship

Manu & Safiya

Co-Founders, Karya

The/Nudge has helped us understand what a resilient livelihood is, and that it can only happen through collaboration.

previous arrow
next arrow
agri-slide-image1

Komoli Soren

Participant UPAJ pilot project under DAY-NRLM, Jharkhand

For my livelihoods I chose agriculture and goatery. In one season I earned over Rs 12,000 from agriculture and now have a herd of 12 goats. Recently when my roof collapsed I didn’t wait for anyone’s approval, I immediately hired people to repair it.

SAY participants across states

previous arrow
next arrow
agri-slide-image1

Asha Kiran

Sarvar Nisha

Barabanki, UP

My husband and I worked as agricultural labourers all our lives. Now I am a businesswoman with goats and poultry and a confident decision maker.

previous arrow
next arrow

Be the change

Passionate about creating social impact? Want to join a dynamic, collaborative environment?

Media

Blogs
Sanmati 2.0 decoded: what India’s digital work future means for women
Jan 12, 2026The/Nudge

India’s digital economy is reshaping the future of work but women will benefit only if inclusion is built by design. Drawing from early insights from Sanmati 2.0, this blog unpacks the forces driving digital work,...

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