The/Nudge is an action institute working towards
a poverty-free India within our lifetime
through partnering with
governments, markets and civil-society
to build resilient livelihoods for all
An action institute working towards
a poverty-free India
An action institute working towards
a poverty-free India
a poverty-free India, within our lifetime
a poverty-free India,
within our lifetime
-
1947
80% of India was poor
-
2005
55% of India was poor
-
2014
29% of India was poor
-
2023
24.82 crore alleviated out of poverty
It is within our collective means to ensure that every Indian lives a life with dignity out of poverty.
The/Nudge is an action institute working towards
a poverty-free India,xyz
together with governments, markets and civil society




















































































The/Nudge is an action institute working towards
poverty-free India, within our lifetime
by partnering with
governments, markets and civil society
towards building resilient livelihoods for all
with focus on building resilient livelihoods for all
Social Entrepreneurship

Manu & Safiya
Co-Founders, Karya
The/Nudge has helped us understand what a resilient livelihood is, and that it can only happen through collaboration.
Social Entrepreneurship

Kritika
Co-Founder, Farmers for Forests
From the start, The/Nudge has helped us think about scale. This helped us think a lot bigger, and we have been able to do a lot more in the last three years than we thought we could.
Komoli Soren
Participant UPAJ pilot project under DAY-NRLM, Jharkhand
For my livelihoods I chose agriculture and goatery. In one season I earned over Rs 12,000 from agriculture and now have a herd of 12 goats. Recently when my roof collapsed I didn’t wait for anyone’s approval, I immediately hired people to repair it.
SAY participants across states
Bithorai Barman
Participant SETU pilot project under DAY-NRLM, Assam
I had traditionally raised ducks and reared silk worms but did not have the knowledge to raise pigs. My pigs would die but SETU taught me the skills to ensure they are healthy and survive. Each new skill gave me more confidence to try the next. Now I want to add pisciculture to what I do.
SAY participants across states
Asha Kiran
Sarvar Nisha
Barabanki, UP
My husband and I worked as agricultural labourers all our lives. Now I am a businesswoman with goats and poultry and a confident decision maker.
Asha Kiran
Kusum Kumari
Ambedkar Nagar, UP
Becoming Pashu Sakhi has given me recognition in the village and an identity of my own. With support from UPSRLM and Asha Kiran, I have learned and taught others about goatery.
Our work with the government
Our advisors
Dr. Indu Bhushan
Founding CEO, Ayushman Bharat
Dr. RS Sharma
Former CEO, NHA; Former Chairman, TRAI
Mukhmeet Bhatia
Former Secretary, MoMA, GOI
Some states host both programmes. Partnerships continue to expand.
Social Entrepreneurship

Manu & Safiya
Co-Founders, Karya
The/Nudge has helped us understand what a resilient livelihood is, and that it can only happen through collaboration.
Social Entrepreneurship

Kritika
Co-Founder, Farmers for Forests
From the start, The/Nudge has helped us think about scale. This helped us think a lot bigger, and we have been able to do a lot more in the last three years than we thought we could.
Komoli Soren
Participant UPAJ pilot project under DAY-NRLM, Jharkhand
For my livelihoods I chose agriculture and goatery. In one season I earned over Rs 12,000 from agriculture and now have a herd of 12 goats. Recently when my roof collapsed I didn’t wait for anyone’s approval, I immediately hired people to repair it.
SAY participants across states
Bithorai Barman
Participant SETU pilot project under DAY-NRLM, Assam
I had traditionally raised ducks and reared silk worms but did not have the knowledge to raise pigs. My pigs would die but SETU taught me the skills to ensure they are healthy and survive. Each new skill gave me more confidence to try the next. Now I want to add pisciculture to what I do.
SAY participants across states
Asha Kiran
Sarvar Nisha
Barabanki, UP
My husband and I worked as agricultural labourers all our lives. Now I am a businesswoman with goats and poultry and a confident decision maker.
Asha Kiran
Kusum Kumari
Ambedkar Nagar, UP
Becoming Pashu Sakhi has given me recognition in the village and an identity of my own. With support from UPSRLM and Asha Kiran, I have learned and taught others about goatery.
Be the change
Media
Insights into sustaining impact beyond the initial intervention.
The Digital Naukri Challenge yesterday named four finalists who will each aim to place 5,000+ women in flexible digital jobs over the next nine months, with a collective target of enabling 30,000+ digital livelihood opportunities....
Bringing over two decades of leadership experience across business development, digital platforms, and venture scale-up, Devadas will lead The/Nudge’s fundraising and development

Do you have people with disabilities as your colleagues at the workplace? For most, the answer would be ‘no’. Corporate India has been overlooking a huge pool of talent. Many companies don’t realise what they...

Joining the power list of BW Disrupt Social Impact 2025 are visionary leaders whose compassion, courage, and commitment to innovation are touching lives and shaping a more inclusive and humane future
India’s digital economy is reshaping the future of work but women will benefit only if inclusion is built by design. Drawing from early insights from Sanmati 2.0, this blog unpacks the forces driving digital work,...

With 20+ years at Visa, Erricson and Sterlite Technologies, Swati brings deep expertise in building institutional synergy and driving alignment across complex public and private ecosystems.

The/NuIndia’s promise of Viksit Bharat will come alive if its progress reaches the last mile, where intent meets reality. And the responsibility of this, we must collectively uphold, writes John Paul.

Experts discuss what’s needed to get on the same page and better collaborate to bring more finance, particularly to fragile and low-income countries

250+ leaders unite in Ranchi to chart systemic pathways for livelihoods, equity, and climate resilience in Jharkhand.

