The/Nudge is an action institute working towards a poverty-free India within our lifetime
 through partnering with
governments, markets and civil-society
to build resilient livelihoods for all

An action institute working towards

a poverty-free India

An action institute working towards

a poverty-free India

a poverty-free India, within our lifetime

a poverty-free India,
within our lifetime

1947

80% of India was poor
2005

55% of India was poor
2015

25% of India was poor
2022

11% of India was poor

It is within our collective means to ensure that every Indian lives a life with dignity out of poverty.

The/Nudge is an action institute working towards
a poverty-free India,xyz

together with governments, markets and civil society

The/Nudge is an action institute working towards
poverty-free India, within our lifetime
by partnering with governments, markets and civil society

towards building resilient livelihoods for all

with focus on building resilient livelihoods for all

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Social Entrepreneurship

Manu & Safiya

Co-Founders, Karya

The/Nudge Institute has helped us understand what a resilient livelihood is, and that it can only happen through collaboration.

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Social Entrepreneurship

Kritika

Co-Founder, Farmers for Forests

From the start, The/Nudge Institute has helped us think about scale. This helped us think a lot bigger, and we have been able to do a lot more in the last three years than we thought we could.

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Anjani Birohar Didi

Lohardaga, Jharkhand

3 years ago, our family didn’t have income to provide for our children. With support from The/Nudge, I now sell poultry and vegetables and have built a cement house for my family.

Economic Inclusion Program

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Sarita Birohar Didi

Lohardaga, Jharkhand

It's been 3 years since I joined the EUP program. They taught me how to till soil, plant vegetables and use weedicides. In one season, I earned ₹11,000 by selling them.

Economic Inclusion Program

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Asha Kiran

Sarvar Nisha

Barabanki, UP

My husband and I worked as agricultural labourers all our lives. Now I am a businesswoman with goats and poultry and a confident decision maker.

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Asha Kiran

Kusum Kumari

Ambedkar Nagar, UP

Becoming Pashu Sakhi has given me recognition in the village and an identity of my own. With support from UPSRLM and Asha Kiran, I have learned and taught others about goatery.

agri-slide-image1

Social Entrepreneurship

Manu & Safiya

Co-Founders, Karya

The/Nudge Institute has helped us understand what a resilient livelihood is, and that it can only happen through collaboration.

agri-slide-image1

Social Entrepreneurship

Kritika

Co-Founder, Farmers for Forests

From the start, The/Nudge Institute has helped us think about scale. This helped us think a lot bigger, and we have been able to do a lot more in the last three years than we thought we could.

agri-slide-image1

Anjani Birohar Didi

Lohardaga, Jharkhand

3 years ago, our family didn’t have income to provide for our children. With support from The/Nudge, I now sell poultry and vegetables and have built a cement house for my family.

Economic Inclusion Program

agri-slide-image1

Sarita Birohar Didi

Lohardaga, Jharkhand

It's been 3 years since I joined the EUP program. They taught me how to till soil, plant vegetables and use weedicides. In one season, I earned ₹11,000 by selling them.

Economic Inclusion Program

agri-slide-image1

Asha Kiran

Sarvar Nisha

Barabanki, UP

My husband and I worked as agricultural labourers all our lives. Now I am a businesswoman with goats and poultry and a confident decision maker.

agri-slide-image1

Asha Kiran

Kusum Kumari

Ambedkar Nagar, UP

Becoming Pashu Sakhi has given me recognition in the village and an identity of my own. With support from UPSRLM and Asha Kiran, I have learned and taught others about goatery.